A Startup Directory (or 33) You Probably Didn’t Know You Should Be Listed On

If you subscribe to the notion “build it and they will come” then you can stop reading here.

If, however, you know that the deluge of apps and online startups means that great ideas really do get crowded out, then read on!

Your startup needs all the help it can get. From my experience with growing Twoodo in a very competitive field I know it’s worth finding out where your business can be listed or reviewed in order to maximize traffic. Nothing wrong with that at all. The challenge, though, is that I never really believed that all these listing website could bring significant traffic. However after a bunch of testing and digging through a lot of bad apples we were able to discover which startup directories are legit and worth spending your time on to grab some initial traction. Our team, through trial and error and many submission forms later has come up with the best websites to spend your time on if user acquisition is important to you.

We would caution you that many are geared specifically towards SaaS/web apps. Sorry!

Also, over time some startup directories may come and go.

Please add changes and suggestions in the comments!

Thanks to RumblingLankan for the initial compilation!

1) A startup directory list of 33 must-have startup places where you should have a profile

1. Product Hunt


THE PLACE TO BE! Only a select list of contributors can submit a company. Contact Ryan Hoover and maybe you can sweet-talk a mention out of him :)

2. Alternative To


List yourself as a an alternative to your competitors. This has proved to be fruitful for us as a SaaS startup with lots of similar-but-not-the-same competition. It’s an easy way of displaying the differences to competitors and has driven traffic to our website. Long-ish filling-out process but worth it.

3. The Next Web marketplace


A place on the coveted TNW marketplace is by invitation or application only (and very few get through that process). It is worth applying for if you can work out a good deal to give users, and pitch it in a tantalizing way. Be generous, because the TNW audience is large and influential.

4. TechCrunch


TechCrunch not only has a high standard of writing but strictly forbids blatant self-promotion. Try to get the attention of a journalist to get covered instead. This could mean a) guest blogging for TechCrunch (if you are not already an experienced writer, it will be tough to get published) and getting noticed by another writer or b) contacting every journalist until one finds your pitch interesting. Be careful – a negative review could do a lot of damage.

5. CrunchBase


TechCrunch and CrunchBase are linked, so chances are you may serendipitously get seen by a TC journalist just by keeping a fresh and updated CB profile.

6. Mashable


Mashable, like TechCrunch, requires needing to be a pro writer with a good pitch, or knowing a reporter interested in covering your company. Fill a form in and hope for the best.

7. AngelList


A must-do if you want to get noticed by angel investors. It is becoming a very popular platform, so if you are in the Alpha or private Beta stage it is especially important. Take the time to prepare a great profile and get endorsed by reputable people. Get your whole team to create quality profiles – investors take a team seriously, not just the product.

8. BetaList


A great place to list your startup – easy, straightforward, and guaranteed a couple of hundred sign-ups. There are very few free places on the internet to list beta companies that are still active, so take advantage while the going is good for this website.

9. Startup Video


Potential of 200 – 300 views. Fast and easy to do, so why not?

10. HackerNews


Essential platform to be around on, from the reputable YCombinator program. Submit news, links, and if you like, a link to your startup. However getting noticed is hard, and you would do well to contribute consistently to this community.

11. Reddit


There are a bunch of subreddits, like kickstarter, entrepreneurs, growmybusiness and so on. The Reddit community is very sensitive to self-promotion so it’s wiser to stick to content and questions rather than blatant self-marketing. If the community likes you, the goodwill from them will hopefully pass along to supporting your venture.

12. Maqtoob


Fast sign up process and nice exposure on the home page as this is still a pretty new network.

13. Gust


Gust has an impressive portfolio of investors and VCs. It is a platform to assist in managing the investor-startup relationship. With so many high-quality endorsements you really need to craft a careful profile and keep it updated.

14. About Your Startup


This website has a modest social media following, but activity is recent, and the application process is simple and fast. It may be useful publicity for some – judge for yourself in this instance.

15. Cloud Base 3


A platform (in beta) for giving businesses advice on which cloud services to use. Limited to online startups/SaaS in this case. After you submit, they vet your product and produce a review over which you have no preview to (so beware, if your product is still very buggy!).

16. Top Alternative


All websites listed on TopAlternatives.com are ranked by popularity using Alexa’s traffic rankings. At a glance, it looks like a limited list of already-popular apps. Since Alexa is being used (and I really don’t like Alexa) this makes sense. Use the contact form to discuss getting featured.

17. Upload


I had some trouble uploading images. With the authority of Cnet behind it, it should be good for a rankings boost.

18. AppStorm


Submit an app for review (no guarantees). Free. Perhaps you can also hustle the editors for a review but it ultimately depends on the quality of the app.

19. Fuel Up


This is a beta startup itself with the purpose of matching startups to larger businesses in order to solve their mutual needs. It is essentially B2B. There is a long application process asking for intimate details of your startup, but some information can be avoided if you wish not to divulge it.

20. Erli Bird


Erlibird is reputable and legit – if you have the funds for it, go for it. Invite early adopters to your private beta from $49 and “Get on our Launching Soon” list and collect signups for $19. Options are also available post-launch for those of you no longer in private beta.

21. Launching Next


Similar to Betali.st mentioned above!

22. GetApp


Has a lot of big names like Salesforce behind it, but it barely highlights that you have a once-off $399 payment to make to be part of it. Do some more in-depth research to see if it suits your app, before dropping $400 on such a service.

23. AppAppeal


If your Alexa rank is over 500,000 (i.e. almost all new startups) they do not include you (unless you pay). You can also expect to wait 2 months, unless you pay a fee of $95 to be reviewed within 2 weeks. No guarantee of a positive review.

24. Capterra


A B2B arrangement, whereby Capterra matches the best software solution with large companies (very useful for SaaS startups). It is free until they set up a deal with a buyer. To be considered, fill in a short form and await approval before completing a more extensive profile.

25. KillerStartups


This service is affiliated with the YEC which has an influential network. 5% of submissions get accepted, and it takes 3 – 6 months to be featured. $167 will get you reviewed in 48 hours.

26. Next Big What


Specific to Indian startups. Check it out if that’s a market you intend to pursue.

27. Addictive Tips


Submit a “tip” by email (just the once, they emphasize). This community might be constrained to the Middle East/North Africa, if that is a market that interests you.

28. All Web 2


In French.

29. Startups FM


Pay $120 for an interview that goes live within 24 hours, and $60 for an article on their website to go live within 24 hours. They have an active social media presence with a modest Twitter following. Judge for yourself if the cash is worth spending but it may be overpriced.

30. Launch Sky


With an endorsement from Eric Ries it’s hard to say no to this. It is, however, for apps that have not been built yet. I’m sure you could try to get the idea of your app validated (so long as you don’t give away the name) – though this is not the purpose of the service. There is a poor Twitter following, but it claims to rely on “experts” to review your idea, not the crowd.

31. Startup Tank


The last few projects have been for advertising for Kickstarter projects. It does not seem to be very valuable for a general startup submission. Also, one of the questions asks “how many hours per month can you spare to work with them” which may not suit people who just want to drop a link and go. Research some more before you commit.

32. Listly


People love lists, for sure. This may or may not be a cool way of driving traffic to your startup – you will need to be enthusiastic about sharing on social media to make it work. It’s handy to have everything organized into lists nonetheless. Some lists get 5000 views but I don’t know how much will convert to traffic. It’s not a difficult thing to set up, so go for it.

33. Newborn Startups


Similar to startupli.st mentioned above!

BONUS: If you got this far you deserve a gift.

Here’s an awesome checklist of websites to list your startup to:

2) Dying and 3) Dead

41 further websites were reviewed and assessed to be of little use to startups. This was due to a number of key factors:

· Little/no social media presence (focus on Twitter and/or Facebook) in the past few months
· Poor/no engagement on the website in the past few months
· Disallowing comments

If you are interested to know what they are, please follow this link to a Google Doc which lists each one.

Have you got some more suggestions of places to submit web apps and mobile apps for high publicity?

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David Arnoux

I'm David Arnoux, co-founder of Twoodo. I write about growth hacking, startups and lean methodology. Come say hi on Twitter or on Google+
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  • http://www.contenttools.co/ Kaitie Vonderschmitt

    David, this was so helpful!

    I wish I’d found this two weeks ago! I went through a list of over 200 places to submit startup companies for my startup http://contenttools.co/. Like you mentioned I found that most of them weren’t active any more, or just not worth the time due to lack of reach.

    We did manage to get on ProductHunt, which helped a lot, but it’s definitely a you gotta know some one to get listed, type of place.

    I’m gonna try out the Listly. Thanks for sharing.

  • http://tagpacker.com Tagpacker

    Hi guys, super interesting list, thanks for sharing! Annina

  • Tristan Bacon

    Hi David, thank you for including Newborn Startups! We’ve already had a few strong submissions from this article, which is great. FYI, we’ve moved over to our new domain at newbornstartups.com, so aren’t using the startuplist.org that’s currently listed.
    Looking forward to reading more of your articles in the future!

  • Crozdesk

    Hi David, crozdesk.com is a new listing service for startups and web-apps.

    Users can search, rate, review, list and favorite hundreds of web-apps for FREE. Crozdesk’s a little like Yelp except it’s focused on startups and web-apps, not restaurants and shops.

    If you think we’re a good fit, we’d love to be featured on your directory of directories. :)

    • softwarizer

      Thanks, I’ve tried them all :) Please consider adding http://softwarizer.com/ to your list – it is focused on software startups, it is free, has regular backlinks

  • http://startupregister.net Startup Register

    Startups can create a free profile on the Startup Register – http://startupregister.net/register-your-startup/ We also accept and publish free press releases that meet editorial standards.

  • mine dedekoca

    Hi David

    StartupBlink is a global map for the startup ecosystem.
    Startups can register and pin themselves on the map @ http://startupblink.com/register. They can also create blinks to share their latest updates. And they can do them all for free.

    Can you please add StartupBlink to your list of Startup directories?



  • http://www.crokes.com Shaun

    Consider Crokes.com it’s very useful

  • http://startupbuffer.com John Romen

    Hay David,
    Thanks for your valuable NewBorn startup list. I recommend you to add https://startupbuffer.com to your list & update your post. I believe startup buffer has a lots of followers about 50k+ to promote users website. I also appreciate your posting. I am also Looking forward to reading more of your articles in the future!

  • Dezyre

    I need to submit my startup http://www.dezyre.com Can you update the post so we will submit only to the site in list.

  • http://showboxdownloadmovies.com/ Alexandr Lukin

    Hi David

    Every day the application for Android Showbox is becoming more popular. And its popularity is fully justified:
    In the first place. App Show box has a huge database of movies, your favorite TV shows and cartoons. http://www.showboxforpc.net/

  • https://www.parcl.com Irina Kuzmina

    Hi! Thanks for the comprehensive list. I wanted to share my experience of driving traffic to Parcl (https://www.parcl.com). Last October we were featured on ProductHunt, which resulted in thousands of registered users within a couple of days. Parcl became the most upvoted product in October, 2015. The process of submission is not the simpliest there, but the result is fantastic.

    After that we got noticed by Netted. Those guys made a great video review for us (for free). So you may try them as well.

    We got refused by BetaList, because the project was already available for public. Currently we’re waiting for KillerStartups consideration. The first time we submitted Parcl to KS was late September last year, so it’s more than 4 months now. I contacted Wil Schroter (KillerStartups CEO), he was very helpful and sent our website info to the editors. Hope it works, but I saw many negative reviews regarding KS.

  • Dan Jacobs

    I recommend http://www.expand.tech/ for listing UK focused consumer products and services.

  • Kristian Borghesan

    Hey David,

    Thanks for sharing this. I already had listed my company Brüha (www.bruha.com) on a few of these mentioned, but some of them I hadn’t stumbled across yet and were very helpful!

    Also looks like a few great ones mentioned in these comments, so I’ll have to check these out too!

    Thanks again,

  • Lorence

    Thank you for the list. I just would like to ask, though. So, if I start an online business, these are the ones where I should list my business first and not Google? Or, I can go directly to Google My Business? Thanks. Please check out our Local Community Website

  • http://launchgenius.co Daniel Snell

    So, I went ahead and made a list of 1,200 PR sources with links & emails so that you guys can get in touch with them.

    Take advantage:

    PR Source: http://launchgenius.co/startup-pr-sources/
    Startup Directories: http://launchgenius.co/startup-directory/

    Interested in learning more about me?

    My Process: http://launchgenius.co/the-process/

    My Site: http://launchgenius.co

  • Julia

    Hi David,
    Another submit your startup catalog: http://mystartuptool.com

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    Aapka Consultant, India’s leading online one stop Business Service Provider, having a professional network of CA, CS & Lawyers across India which provide comprehensive range of services to Individuals, Firms, Entrepreneurs, Companies, Businesses and Start up.
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  • Sandeep Sitoke


    I found new business listing site called https://betapage.co/ where you submit your startups

    This site work like Reddit where you can upvote any product and those get high upvote goes to trending.

  • Sarah

    Hallo David, thanks for your article. I found it very useful. My suggestion of place to submit web and mobile apps is http://www.swipx.com. The website focuses on business solutions.

  • https://www.vyteo.com/ Stephen Gibson

    Hi David, great list! For any startups looking for a creative review send your pitches to Vyteo.com. We host poetic features for startups. Recently a featured startup bumped a TechCrunch post in favor of Vyteo’s since it was much more original.

  • Kristian Borghesan

    Great list – another one to add to the list would be https://startupsincanada.com/

  • preethi Shetty

    I wanna submit my startup can you guys help me where to post it http://www.nareshit.com

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    we appreciate the list


  • https://betapage.co Ashwini Bhandakkar

    Hello David Arnoux I am From BetaPage and I have seen your article and want to let you know that BetaPage.co is a Startup Directory and community for early adopters and startups.
    So Can you please give us an opportunity to mention BetaPage in your Startup Directory list.

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