A huge epic list of growth hacking tools for non-coders

This article shows you:

  • what growth hacking is
  • a list of the most recommended growth hacking tools, with prices and deals attached

Growth hacking is the art of creatively Acquiring users, Activating them, Retaining them on your website, getting them to Refer you to their friends and colleagues whilst paying for your service (Revenue). It’s also an extremely analytical and test based approach that necessitates tools. You should also check out this community of growth hackers powered by the man who coined the term, Sean Ellis.

Ideally you should have growth in mind before you even choose your website name – check out this basic list of what your website needs before moving on to the rest of the list!

Finding the best growth hacking tools takes time, patience, reading, testing and recommendations. Based on all these we’ve attempted to come up with an extensive list of all of the tools we thought were important to analyze, measure, build, test and help grow your business. This post was largely influenced by Joseph Bou Younes’ awesome slide. We’re striving to make a more detailed and clickable version on top of his slide. Bear in mind that growth hacking requires the mobilization of these tools in the correct combination, rather than a step-by-step order. The order is close to the implementation order that would adapt to your sales funnel. For example, I tried using AAARR Pirate metrics as a framework but didn’t succeed.

Disclaimer: choose the right combination of tools for your company, not all of them! Please feel free to recommend more tools and categories in the comments section.


1. Landing page optimization and A/B testing. 

Landing page optimization and AB testing - SO important as it is at the top of your sales funnel. Increase conversion sign-ups and reduce your bounce rate by optimizing the landing page



The marketer’s tool for building a landing pages. “Unbounce is designed to give non-developers full control, while not affecting the core site or application when making changes.” (full review here)

Google content experiments


A great tool to create A/B tests from within Google Analytics (full review here)

  • Free 


optimizely screenshot

Instantly generate and deploy changes, and track engagement. “Provides a dead simple way to get up and running with AB and MVT testing “ (full review here)

  • 30 day free trial
  • Basic plan: €14 p/m 

Visual Wesbite Optimizer

visual website optimizer screenshot

A bit more expensive than Optimizely and Unbounce but has more features. It’s users say it’s worth the extra money. Includes heatmaps and behavioural targeting. (full review here)


2. Metrics (see our complete guide to SaaS metrics here)


mixpanel screenshot

One of the best tools out there to start tracking your funnel metrics. Offers engagement plans (general users) and people plans (specific individuals). They’re also super friendly and will not hesitate to Skype with you to help you out (full review here)

  • Free up to 25,000 data points/become a partner
  • Basic plan: $150 p/m


kissmetrics screenshot from techcrunch

Image credit: TechCrunch

The other “reference” tool for metrics. See the actions of every individual on your site. Also super friendly and ready to help you out (full review here)

  • 14 day free trial
  • Basic plan: $150 p/m (billed annually) 

Heap Analytics 

heap analytics screenshot

Another great analytics tool similar to KissMetrics of Mixpanel.

  • Free up to 25000 monthly visits
  • Pro plan: $149 p/m 


flurry screenshot

Big data analytics to allow developers to build better apps. “Makes it easier for companies to follow the metrics that matter most to them, whether that’s user retention after three or seven days or the number of users who complete a transaction” (full review here)

  • Free 

Google analytics

googleanalytics screenshot

Image credit

Google’s website analytics. The most commonly used tool for web analytics. (full review here)

  • Free

trakio screenshot

Customer analytics for data-driven and lean startups. “It is optimized for easy “pirate metrics,” which refers to their “AARRR” acronym: Acquisition, Activation, Retention, Revenue, and Referrals.” (review here)

  • Free up to 250 people
  • Basic plan: $19 p/m 


moz screenshot

Image credit: Marketingland

Analytics for SEO-heads (full review here)


localytics screenshot

Marketing and analytics platform for mobile and web apps, including relationship management. “help not just with customer acquisition, but also with monitoring and maintaining customer relationships over the lifetime of an app.” (full review here)

  • Free up to 10,000 monthly visitors
  • Basic plan: $200 

Keen IO 

keenio screenshot

An API for custom analytics (review here).

  • Free up to 50,000 events p/m
  • Basic plan: $40 p/m
  • F6S deal, YES!!! $125/$1000 credit 

Adobe analytics 


all-round business analytics including realtime and mobile (review here)

  • Pricing: unknown – broken website links
  • F6S deal? No 


kontagent screenshot

Image credit: The Next Web

Advanced mobile analytics. “Give social and mobile developers a dashboard so that they can better engage and monetize users.”  (full review here)

  • Pricing: contact the team 


3. SaaS needs. For the many SaaS-based companies; identify user needs


totango screenshot

Helps you engage with customers throughout their life cycle. “Engaging customer, understanding how they interact with your application, and crafting specific products and marketing strategies for customers” (full review here)

  • 30 day free trial
  • Basic plan: need to contact through a form 


gooddata screenshot

Integrate and visualize multiple data sources. “is used to integrate multiple data sources and create visualizations and dashboards to drive key business decisions.” (review here)

  • 30 day free trial
  • Basic plan: prices not stated 


4. On-site retention.  Retain your customers by encouraging them to return and use your service

Bounce exchange

bounceexchange screenshot

Image Credit: Creative Rooster

Stop people from exiting your website. “Uses a combination of invisible javascript receptors, mouse gestures and acceleration to determine when a visitor is going to bounce off a website,” (full review here)

  • Free demo
  • Prices calculated by monthly pageview volume 


5. Email optimisation: get your emails read more often and grow your community of followers

intercom screenshot

An awesome all-in-one solution to replace your helpdesk, email marketing app and customer engagement tool. Easy to use and full of cool features and reports.

  • Free up to 250 active users
  • Basic plan: $49/month 


vero screenshot

Track customers on your website and send emails based on what they do.

  • 14 day free trial
  • Basic plan: $99/month (up to 20000 emails a month) 


mandrill screenshot

Image Credit: Heroku

From the makers of Mailchimp, the fastest way to deal with transactional emails. (full review here)

  • Free up to 12000 emails per month
  • Basic plan: $0.2 per additional 1000 emails 

Send with us

sendwithus screenshot

Image credit: Coroflot

Simple A/B testing for email campaigns (integrated with MailChimp) “make transactional email better” (review not found)

  • Basic plan: $19 p/m 

User fox

userfox screenshot

Image credit: Crunchbase

A/B email testing without the need for developers. “making split testing easy for anyone to explore.” (full review here)

  • Free trial (unknown length)
  • Basic plan: $49 p/m screenshot

Email sending service based on what customers are [not] doing on your app (full review here)

  • Free up to 100 customers/500 emails a month
  • Basic plan: $75 p/m 


klaviyo screenshot

Email target groups of customers and measure the impact; integrated with MailChimp (review here)

  • 14 day free trial
  • Basic plan: $299 p/m  


6. User analytics. See what each customer does, how much they cost, what causes them to drop off

Fox metrics

FoxMetrics screenshot

Image credit: AdPushUp

Realtime web/mobile app customer analytics with metrics. “It is a real-time platform that not just collects and stores, but also analyzes the data to let you have more sales through a higher conversion rate.” (review here)

  • Free 2 week trial
  • Basic plan: $20 p/m 


woopra screenshot

Analyse customer behaviour in real-time (review here)

  • Free up to 30,000 actions p/m
  • Basic plan: $79,95 p/m 


7. Integration. Multiple types of analytics tools customisable into your preferred order

segmentio screenshot

Image credit: Nathaniel Talbott

An analytics API for developers (review here)

  • Free for 100,000 API calls (1 week data)
  • Basic plan: $29 p/m 


8. Customer experience. Visualizing what your users/customers do on the webpage (e.g. heatmaps)


testflightapp screenshot

Image credit: Building iPhone Apps

Free testing for mobile developers (review here – it’s a little old, but everyone loves TestFlight anyway, so just use it!)

  • Free


3 Must Have Tools for Website Optimization - Media is Power

Image credit: Media is Power

Visualize page behaviour (review here)

Crazy Egg:

crazyegg screenshot

Image credit: Datejs

Heatmaps, scrollmaps, overlays and confetti views (review here)


9. Survey. Collect soft data to build your company and tool on.


qualaroo screenshot

Understand and harness visitor intent with cool little surveys that pop up according to a user’s behaviour (review here)

  • 14 day free trial
  • Basic plan: $199

Customer Development Survey

Part of Qualaroo. Extremely powerful tool to test whether you have product/market fit.


10. Realtime. What is happening right now on your website


clicky screenshot

Image credit: Yoast

Analyse every visitor in realtime (review here)

  • Free for 1 website/3,000 daily page views
  • Basic plan: $9.99 p/m or $79,99 p/a


gosquared screenshot

Realtime analytics with more knowledge than Google Analytics (review here)

  • 14 day free trial
  • Basic plan: $24 p/m


Real-time website data for front-line action takers

Realtime data updates with no page refresh needed (review here)

  • 30 day free trial
  • Request pricing (only large corporate team prices available)

The list is never complete, it will be maintained…

Growth hacking tools are always evolving. Times are always changing. If we’ve missed anything out, if anything becomes obsolete over time or if you think one of the sections here is badly named, please tell us as we’ll try to maintain this list as much as possible.

Happy growth hacking!

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David Arnoux

I'm David Arnoux, co-founder of Twoodo. I write about growth hacking, startups and lean methodology. Come say hi on Twitter or on Google+
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  • Karol Pokojowczyk

    Wow. That’s a great list! Would you be willing to include our too?

  • Sean Heilweil

    For those interested in Exit Intent Technology but aren’t a fan of paying $3k/m check out

  • Chris Sanfilippo

    I would add Twilighter and ListBuilder which were recently given away for free on appsumo.

    • David Arnoux

      Great, thanks! I will try these out :)

  • Chris Mack

    All of these tools are about optimizing existing traffic/leads. What about tools that increase top-of-funnel? None of these other tools will be much use without generating traffic/leads to begin with. Like Hubspot, Spokal (disclaimer: us, but way more startup friendly than Hubspot).

    • David A.

      Hi Chris, thanks for raising this point. In this list, like you mentioned, we wanted to concentrate on activation, retention, measurement and optimization. Talking about user acquisition tools and techniques would require a whole new different article, which we’re writing :)

      • Chris Mack

        Got it. Look forward to the next one. We’ve actually gone about it from both ends. Optimizing just top of funnel (literally website & social traffic), and right at the back-end for churn. Now we’re moving inwards from both sides too. Not sure it’s the right approach, but it’s really interesting, because you can do both completely independent of each other to start off with.

        • Lax AppVirality


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  • David Senior

    What a fantastic list – we’re using loads of these for

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  • Pawel Kontek

    Awesome collection. Check also brand24 and Colibri.

    • Gloria

      Thanks for mentioning Brand24 :) hope you like it!

  • Nabeel Saleem

    This is really interesting article, :) thanks man!
    recently i made a game in unity for Facebook ,i think you guys should play this :)

  • Jerre Baumeister

    That’s a great list David! Do you use any tools to automatically grow your Twitter follower base? I personally use to automate my twitter growth. Works great! You might want to take a look at it.

    • Adam Hutchinson

      Just checked out TweetFavy. Looks cool, thanks for the rec. I’m currently using, which is a little more tailored towards lead gen on Twitter

  • Tim Cull from

    You can also try Retentionfactory for analysis of customer repurchase rates and for automatic account rescue and monthly product update emails

  • LED-Depot

    Theres a super cool new tool I found that you should add to this list, you can find it at . I’ve used many of the tools above which are all great but this was the first good geo-targeting tool I’ve found which really helps with improving customer acquisition

  • Sam

    Thanks for an excellent list and a very helpful resource!

    I would like to suggest you to add to the list. It delivers you a daily contact information list of startups with high marketing potetial to your inbox, like those that have recently received funding!

  • Ashish

    Interesting list of growth hacking tools. There are certainly free landing page builders available in market. Sunny Landing Pages, helps every marketer to create mobile responsive landing pages without any IT help. They are offering early access, try it out.

  • Sezgin Hergul

    Great list! I used some of the tools listed there but I learned new ones. Additionally, I can also suggest UsabilityTools when it comes to get some cool visual conversion insights.

  • Stefano G V FaNo

    Nice list. You’ll find many more of these at

  • John Alex

    hi i like this post, thanks for sharing, we have some stats which will also helpful for you

  • Kira Kumin

    Really great list! You should also check out for CRO optimization. Find the missing piece that’s preventing conversion on your site and trigger it to the user in real-time

  • Natasha

    Awesome list, but where’s GetResponse?

  • Gloria

    Great toolkit!
    Social listening also could be helpful, check
    Really nice solution for internet monitoring and analyses.

  • Rydal Williams

    This list contain some useful websites, thanks for posting david..

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    good job ! thanks for all

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